the cult

We contend that Sonoma is more than just a playground for the rich.

We contend that Sonoma is a special intersection of time and place—where art, food, film, music and sustainable living are all happening in concert with each other.
We contend that a new Sonoma is being created and discovered by a generation of those in on the secret.

Presented here are glimpses into the creative fabric that is Sonoma’s culture.

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Cult Sonoma was founded by Peter and Sarah Berkley as a way to increase exposure of the young, vibrant, creative culture of Sonoma Valley—painting a portrait of a new Sonoma through videos, stories, photos and music.